Built for wine beginners

Stop Guessing.
Start Drinking Better Wine.

You shouldn't need a sommelier degree to pick a good bottle. Compare wines, find the right price, and know what's actually ready to drink — all powered by AI.

No credit card required. No wine knowledge needed.

Sound Familiar?

Buying wine shouldn't feel like a gamble. But for most of us, it does.

Rows of bottles, zero clue

You walk into the store and get hit with hundreds of options. Different regions, grapes, vintages — where do you even start?

Picking by price and pretty labels

Be honest — you've grabbed a bottle because it was in your budget and the label looked nice. No judgment. We've all been there.

No idea what's a good vintage

Is 2019 great for Napa Cab? Is that Barolo ready to drink or should you wait 5 years? These answers matter, but they're hard to find.

Afraid to waste money trying something new

You stick to the same safe picks because a bad $30 bottle feels like money down the drain. Exploring shouldn't come with that kind of risk.

That's exactly why we built SimpleWine.AI.

An AI sommelier in your pocket that tells you what's worth buying, what's ready to drink, and why — in plain English.

Your AI Sommelier, On Demand

Every tool you need to walk into a wine store with confidence — or pick the perfect bottle from your couch.

Compare Before You Buy

Staring at two bottles? Enter them both and get a clear breakdown of which is better for your taste and budget.

Pair With Any Meal

Hosting dinner? Tell us the menu and your budget. We'll tell you exactly what to grab.

Learn as You Go

Pick up wine knowledge naturally. Regions, grapes, what makes a good vintage — explained without the pretension.

Track Your Collection

Know what's in your cellar, when to drink it, and what's past its prime. No more forgotten bottles.

Save for Next Time

Found a wine you love? Wishlist it so you remember what to look for on your next store run.

Share With Friends

Share your cellar with friends and family. Great for holidays, dinner parties, or just showing off.

How It Works

Next time you're standing in the wine aisle, here's what you do.

1. Enter the Bottles

Type in the wines you're looking at — or tell us what you're eating tonight and your budget.

2. Get the Breakdown

AI analyzes the vintage, region, and value. You get a clear verdict: is it worth the price? Is it ready to drink?

3. Buy With Confidence

Walk out of the store knowing you made a smart pick. No more buyer's remorse. No more safe-but-boring choices.

From Overwhelmed to Confident

Real people who used to feel lost in the wine aisle.

“I used to grab whatever had a nice label under $20. Last week I compared three Pinot Noirs on my phone in the store and picked one I actually loved. First time I've ever felt like I knew what I was doing.”

Sarah M.

Self-described “wine rookie”

“I was spending $30-40 on bottles I didn't even enjoy because I didn't know what I liked. The comparison tool told me a $22 bottle was actually the better pick. Saved money and loved the wine.”

David K.

Budget-conscious explorer

“I hosted a dinner party and used the meal pairing feature. Entered my menu, got three wine suggestions at my price point, and my guests thought I was some kind of expert. Best $4.99/month I spend.”

James R.

Dinner party host

Simple, Transparent Pricing

Start free. Upgrade when you're ready for more.

Free

$0/month

Perfect for trying things out

3 comparisons/month

3 meal pairings/month

Up to 2 wines per comparison

Wine Education

Wishlist (5 wines)

My Cellar (5 bottles)

Mobile App Coming Soon

Take SimpleWine.AI with you to the store. Scan labels, compare wines on the spot, and never second-guess a purchase again.

Coming Soon to iOS & Android

Stop Guessing.Start Drinking Better Wine.